Digital Nudges: What Are They And How Can They Help

After delivery, many women leave the hospital feeling well. That is exactly the problem. Some of the most dangerous postpartum complications, including preeclampsia,

Digital Nudges After Birth

Using small prompts to prevent big postpartum harms

A nudge is a subtle change in how choices are presented that predictably alters behavior without restricting options. The concept was formally described and popularized by Richard Thaler, who later received the Nobel Prize in Economic Sciences for showing that human decision-making is not purely rational and that small design choices can meaningfully improve outcomes.